Transforming businesses at any stage of maturity, success and scale.
The TrickyWater Fellowship is comprised of experienced people who are the best at what we do. Together, we help clients and partners through brand and business transformation at any scale.
Brands We Have Worked With
Schedule a Complimentary 30 Minute Brand Audit
Whether your business is just starting, growing or looking to pivot, we would like to get to know more about you and share some initial thoughts about how we can collaborate. Pick a date and time that work for you and let us know a few details for the audit to be as meaningful as possible.
Phase Change Solutions
Services:
Catgory and Brand Innovation
Logo and Identity
Communications and Messaging
Print and Collatoral
Website
Digital Marketing
White Oak Orthodontics
Services:
Category and Brand Innovation
Logo and Identity
Website Design
Communications and Messaging
Print and Digital Marketing
Collateral
Proprietary Packaging
See More Case Studies and
Learn About Our Process
Meet the fellowship
Manish Patel
Business Leader
Experienced Innovator
Product Delivery Expert
Co-Founder GetNoKudos.com
Award winning innovative thinker and leader, who brings a unique set of experiences and accomplishments across the full business life cycle. Extensive record of quickly producing significant business results across various industries. Demonstrated ability to drive value through leveraging a diverse set of skills including engineering, design, branding, digital media, social media management, marketing and procurement.
Award winning innovative thinker and leader, who brings a unique set of experiences and accomplishments across the full business life cycle. Extensive record of quickly producing significant business results across various industries. Demonstrated ability to drive value through leveraging a diverse set of skills including engineering, design, branding, digital media, social media management, marketing and procurement.
Mary Swenson
Creative Director
Innovative & Strategic Thinker
Brand Building Visionary
Co-Founder GetNoKudos.com
Brand identity creator with a knack for solving complex challenges and launching highly successful products within competitive spaces through bold, impactful, breakthrough solutions that resonate with consumers. Led the biggest brand reinvention for PepsiCo’s beverage portfolio seen in over 30 years. Revitalized the growth and profitability of one of the largest wine brands in the world. She is also a fitness trainer, using her experience as a triathlete, marathoner and mom to get people healthy.
Brand identity creator with a knack for solving complex challenges and launching highly successful products within competitive spaces through bold, impactful, breakthrough solutions that resonate with consumers. Led the biggest brand reinvention for PepsiCo’s beverage portfolio seen in over 30 years. Revitalized the growth and profitability of one of the largest wine brands in the world. She is also a fitness trainer, using her experience as a triathlete, marathoner and mom to get people healthy.
Tracy Coon
Director of Marketing Communications & Digital Strategy
Content & Brand Leader
Demand Generation, SEO, Paid Media, Storytelling,
Fractional CMO
Tracy is a strategic marketing leader who drives growth through brand storytelling, digital campaigns, and content strategy. She led demand generation for Philips Hue in the U.S. market and consumer merchandising at American Standard, and now consults with Foxfire & Co. Her work includes co-developing a Philips Hue partner campaign with Disney+ that sold out key products and achieved over 1M views, along with delivering a 158% sales lift through benefit-led messaging for a strategic product line. Outside the office, Tracy is a printmaker, kayaker, and Lasagna Love volunteer—baking one pan at a time for neighbors in need.
Tracy is a strategic marketing leader who drives growth through brand storytelling, digital campaigns, and content strategy. She led demand generation for Philips Hue in the U.S. market and consumer merchandising at American Standard, and now consults with Foxfire & Co. Her work includes co-developing a Philips Hue partner campaign with Disney+ that sold out key products and achieved over 1M views, along with delivering a 158% sales lift through benefit-led messaging for a strategic product line. Outside the office, Tracy is a printmaker, kayaker, and Lasagna Love volunteer—baking one pan at a time for neighbors in need.
Uday Nandan
Co-Founder I CEO - WowPatterns
Founder - Index Studio
With over 15 years of experience in the design industry, he is a passionate and results-driven UX strategist and design expert who leads teams to craft seamless and delightful digital experiences. As the CEO and Founder of Index Studio, a multidisciplinary design firm, he has helped both startups and established enterprises tackle complex challenges through design thinking, ensuring end-to-end success from requirements to final product.
His proficiency extends to SaaS products, where he excels in guiding the development of MVPs and navigating the fast-paced world of tech. As an entrepreneur, he is also the proud owner of a flourishing digital downloads marketplace that connects creators with consumers.
In addition to Index Studio, he is the Co-Founder of Transformation Textile Start-up WowPatterns.com that allows brands to deliver any textile solution sustainabily and through technology.
Throughout his career, he has mentored countless aspiring designers, helping them hone their skills and make their mark in the industry. Outside of his professional life, he is an avid artist with a love for the automotive world. he is always excited to connect with like-minded individuals to share insights and explore new opportunities.
With over 15 years of experience in the design industry, he is a passionate and results-driven UX strategist and design expert who leads teams to craft seamless and delightful digital experiences. As the CEO and Founder of Index Studio, a multidisciplinary design firm, he has helped both startups and established enterprises tackle complex challenges through design thinking, ensuring end-to-end success from requirements to final product.
His proficiency extends to SaaS products, where he excels in guiding the development of MVPs and navigating the fast-paced world of tech. As an entrepreneur, he is also the proud owner of a flourishing digital downloads marketplace that connects creators with consumers.
In addition to Index Studio, he is the Co-Founder of Transformation Textile Start-up WowPatterns.com that allows brands to deliver any textile solution sustainabily and through technology.
Throughout his career, he has mentored countless aspiring designers, helping them hone their skills and make their mark in the industry. Outside of his professional life, he is an avid artist with a love for the automotive world. he is always excited to connect with like-minded individuals to share insights and explore new opportunities.