Transforming businesses at any stage of maturity, success and scale.

The TrickyWater Fellowship is comprised of experienced people who are the best at what we do. Together, we help clients and partners through brand and business transformation at any scale.

Brands We Have Worked With

Schedule a Complimentary 30 Minute Brand Audit

Whether your business is just starting, growing or looking to pivot, we would like to get to know more about you and share some initial thoughts about how we can collaborate. Pick a date and time that work for you and let us know a few details for the audit to be as meaningful as possible.

Phase Change Solutions

Services:
Catgory and Brand Innovation
Logo and Identity
Communications and Messaging
Print and Collatoral
Website
Digital Marketing

As part of a business overhaul, Phase Change Solution’s leadership came to us seeking help with how to clearly explain the power of their smart material technology.

This technology, called BioPCM, was the hero of their many platforms, but it’s function was not clearly communicated. We developed a message and a seal which accomplishes that.

The client liked the message, “Protected with BioPCM,” so much it is now an internationally registered trademark. “Let’s Talk About Zero” is a campaign message that further drives home the value of using their unique form of energy.

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White Oak Orthodontics

Services:
Catgory and Brand Innovation
Logo and Identity
Website Design
Communications and Messaging
Print and Digital Marketing
Collatoral
Proprietary Packaging

As part of a business overhaul, Phase Change Solution’s leadership came to us seeking help with how to clearly explain the power of their smart material technology.

This technology, called BioPCM, was the hero of their many platforms, but it’s function was not clearly communicated. We developed a message and a seal which accomplishes that.

The client liked the message, “Protected with BioPCM,” so much it is now an internationally registered trademark. “Let’s Talk About Zero” is a campaign message that further drives home the value of using their unique form of energy.

Read More +

Google-X Wing

Services:
Product Development & Innovation
Industrial Design
Structural Packaging Engineering
Artios CAD
Prototyping
Manufacturing

As part of a business overhaul, Phase Change Solution’s leadership came to us seeking help with how to clearly explain the power of their smart material technology.

This technology, called BioPCM, was the hero of their many platforms, but it’s function was not clearly communicated. We developed a message and a seal which accomplishes that.

The client liked the message, “Protected with BioPCM,” so much it is now an internationally registered trademark. “Let’s Talk About Zero” is a campaign message that further drives home the value of using their unique form of energy.

Read More +

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Meet the fellowship

Manish Patel

Business Leader
Experienced Innovation
Product Delivery Expert

Award winning innovative thinker and leader, who brings a unique set of experiences and accomplishments across the full business life cycle. Extensive record of quickly producing significant business results across various industries. Demonstrated ability to drive value through leveraging a diverse set of skills including engineering, design, branding, digital media, social media management, marketing and procurement.

Award winning innovative thinker and leader, who brings a unique set of experiences and accomplishments across the full business life cycle. Extensive record of quickly producing significant business results across various industries. Demonstrated ability to drive value through leveraging a diverse set of skills including engineering, design, branding, digital media, social media management, marketing and procurement.

Mary Swenson

Creative Director
Innovative & Strategic Thinker
Brand Building Visionary

Brand identity creator with a knack for solving complex challenges and launching highly successful products within competitive spaces through bold, impactful, breakthrough solutions that resonate with consumers. Led the biggest brand reinvention for PepsiCo’s beverage portfolio seen in over 30 years. Revitalized the growth and profitability of one of the largest wine brands in the world.

Brand identity creator with a knack for solving complex challenges and launching highly successful products within competitive spaces through bold, impactful, breakthrough solutions that resonate with consumers. Led the biggest brand reinvention for PepsiCo’s beverage portfolio seen in over 30 years. Revitalized the growth and profitability of one of the largest wine brands in the world.

Aubrey Jones

Industrial Designer
Product, Packaging, & Display
Development Expert

Experienced, award-winning Industrial Design and Packaging Engineer in consumer electronics, packaging and crating. Contributed to utility and design patents, with agency and client-side experience. Managed small teams of designers. Skilled in innovative concept development, CAD engineering, technical problem solving, renderings, high-fidelity prototypes, and CNC machining/programming. Advanced knowledge in manufacturing. Lead accounts with large-tech companies to million dollar purchase orders.

Experienced, award-winning Industrial Design and Packaging Engineer in consumer electronics, packaging and crating. Contributed to utility and design patents, with agency and client-side experience. Managed small teams of designers. Skilled in innovative concept development, CAD engineering, technical problem solving, renderings, high-fidelity prototypes, and CNC machining/programming. Advanced knowledge in manufacturing. Lead accounts with large-tech companies to million dollar purchase orders.

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